real mom: hatched baby

I’m always impressed by woman who are first mothers and second business owners. Jen of Hatched Baby is one of those entrepreneurial Real Mom’s. Mother of baby, Avery (you know I love that name:)) and online shop owner featuring hip clothes for kids! Fresh brands like Chaser, Hudson(I scored a pair of shorts for $19), Prefresh, Nununu and Cleobella to name a few. I instantly fell in love with THIS Chibella dress!

I love Hatched Baby so much we’re offering 15% off now through Sunday, September 14th with code: lunchpails15

Meet this weeks Real Mom, Jen of Hatched Baby…

Tell us a little about Hatched Baby:

I’ve worked retail basically my entire career, most of which was spent at Anthropologie. After Avery was born, my husband, Dave and I decided it would be best for me to leave Anthro to be closer to home. Definitely one of the hardest decisions a family has to make. We had always dreamed of starting our own thing and it seemed kind of like now or never. The idea of Hatched came very organically, lots of late night discussions on what would make the most sense given our talents, passions and where we were in life. We quickly knew retail and then baby clothing seemed perfect because I was always complaining about how I couldn’t find stylish clothes for Avery. We decided online first with hopes of a brick and mortar down the line. The response has been more than we could have asked for and we are so grateful to our customers. They are seriously the nicest, coolest and most stylish moms (and dads) around.

What’s surprised you most about motherhood?
I think the most surprising thing for me was the extreme highs and lows. I would be on cloud nine, pinching myself that this beautiful little girl was our daughter. Then it would change to being sleep deprived, worrying and wondering what I got myself into. My emotional bucket would be empty and then I would see a sweet little smile from her, or see my husband snuggled up with her and my bucket would be immediately full and overflowing.

How do you decide what to put in your store?:
Buying for Hatched has been a very organic experience, much like everything with our company. We find our product and inspiration everywhere- through travelling, tradeshows, instagram, word of mouth, etc. We like introducing our customers to brands that they haven’t heard of but that will soon be their favorite. Mostly, we just have to love the style and quality. If we see something and say, “I want that in my size!” we know our customers will love it, too. Local, handmade, and organic are all pluses in our buying book.

What your favorite meal to make your family?
Unfortunately, I did not inherit the cooking gene that the rest of my family possesses but I do make a mean bolognese. As Avery gets older, I am sure I will have to tackle this and get a bit more creative in the kitchen.

Number one beauty item:

Smashbox concealer. Makes me look like I slept.

Guilty pleasure:

Dessert for breakfast. I blame Avery for this because I never had a sweet tooth before pregnancy. Nothing like a baked good with your morning coffee.

XXO

Lisa